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A tug-of-war is developing. The Labrador - front legs stretched out stiff, brakes full on - has the head of a yard brush clamped in his jaws, bristles either side of his face. At the opposite end of the brush, two small children are hauling hard on the handle. Suddenly the dog lets go. The brush and the children go flying. With a Leica compact, you´d have the perfect picture...of a dog laughing!

Our focus is on bringing people closter to nature and our special Leica expertise make our optical instruments the ideal companions to achieve this. We see it as our duty to help protect and preserve the natural environment.

It can be a profound action, taking a photograph. It´s a piece of realisation. The preservation of a fleeting expression. A recording, even, of the precise moment the world changed. But what if your camara´s action is less than precise, less than perfectly responive? The consequence could be profound, too. The moment could escape.